March 9, 2025
Wrangling the Wild West of AI: A Mock Negotiation
Thank you for scanning the QR code for our SXSW presentation! Below you will find background information about the presentation and speakers. Should you wish to contact our speakers with any follow ups regarding the presentation or for any solicitations or consultations, please reach out to them as follows, and please do not contract Alexandria Lutz for any such solicitations or consultations.
Speaker Information
Spencer Rubin, Senior Associate Attorney, Fortis Law Partners, LLC, Denver, CO – srubin@fortislawpartners.com or 303-910-9312 or (8) Spencer Rubin | LinkedIn
Anne Friedman – Partner, Bryan Cave Leighton Paisner LLP, Los Angeles, CA – annefriedman@hotmail.com
Brock Rutter – Principal Privacy Consultant, Privily, Boston Metro – brock.rutter@privily.io
Alexandria Lutz – Senior Corporate Counsel, Nordstrom, Inc., Boston Metro (8) Alexandria (Lexi) (Andresen) Lutz | LinkedIn (please no solicitations or consultations)
Background of Presentation
The fictional company, Zankle Technologies, Inc., sells a wearable ankle bracelet to track the user’s exercise. If a user also subscribes to the Zankle+ subscription service, which most users do, the bracelet monitors in real-time various additional health data such as heart rate, HRV, breathing rate, hours of sleep, etc. that is stored by Zankle on behalf of the users. With the Zankle+ service, Zankle sends the users customized and individualized health alerts, containing health data, as push notifications to users’ smartphones. For example, if the anklet detects that a user’s heart rate is highly elevated during activity, Zankle+ will send a notice to that user’s smartphone suggesting that the user slow their heart rate down per that user’s profile (e.g., age, BMI etc.).
Zankle is already a significant player in the wearables market, and they have targets to increase their market share significantly. Zankle has achieved this success without yet incorporating AI into its customer service and marketing efforts, and while they are aware of some AI risks, Zankle’s leadership believes the biggest risk in incorporating more advanced AI for its customer service and marketing efforts is not using it at all. Zankle is evaluating incorporating this more advanced AI as follows:
– Chatbot For Call Center Assistance
Zankle deals with a number of recurring call center issues, such as product resets, syncing the device with Zankle servers, etc. Zankle wants to use AI to handle these relatively simple tasks.
– Predictive Analytics For Sales
Zankle is considering combining usage data and CRM data to push its own marketing, or sell ad space, to use. For example, if an individual has not exercised in a while it could push out ads for a gym membership. Marketing folks see even more possibilities, some of which are pretty creepy (think marketing leveraging someone’s perceived religion or ethnicity, as determined by AI).
Characters
Zankle
- Zankle Business: Spencer Rubin
- Zankle Legal: Anne Friedman
AI Amy
- AI Amy Business: Brock Rutter
- AI Amy Legal: Alexandria Lutz
The characters represent AI Amy, Inc. (Vendor) and Zankle Technologies, Inc. (Company). Each party has one lawyer and one business person.
